Multiply's 10 Minute ABM Tool Compresses Weeks Into Minutes

THE SHORT VERSION: Multiply, an AI-native paid media agency, launched 10 Minute ABM on July 9, 2026, letting B2B teams generate and launch hundreds of personalized account-based ads for named target accounts in minutes instead of weeks. For founders chasing high-ticket clients, the pitch is blunt: stop spending your limited hours building campaigns and spend them on the accounts themselves.

What happened

Multiply, which describes itself as the first AI-native paid media agency built for B2B account-based advertising, announced 10 Minute ABM on July 9, 2026, a tool that generates and launches personalized ad campaigns for hundreds of named target accounts at once. Instead of a marketer manually building creative and targeting for each account, teams define their target account list, messaging, and campaign objectives, and the system generates personalized advertising, launches it, and continuously learns which variations perform best per account. Multiply frames the value as compressing roughly 100 hours of manual ABM production work into about 10 minutes of setup, with campaigns that keep improving on their own as they run.

Why 10 Minute ABM matters now

For a founder trying to land a specific list of 20 or 50 named accounts, the old ABM playbook required either an agency retainer or weeks of a marketer's time per campaign wave, which meant most solo operators and early-stage teams simply skipped account-based advertising and relied on outbound email instead. Tools like 10 Minute ABM lower that floor enough that a two-person GTM team can run account-specific paid campaigns against a real target list without hiring a paid media specialist first. That does not replace outbound, it adds a second, parallel motion aimed at the exact same named accounts your sales team is already emailing. For a founder who closes five or six figure deals, the ability to keep a target account's name in front of the right buying-committee members while sales works the deal in parallel is the entire point, not a nice-to-have.

1. Build a named target account list before you touch any ad tool.Account-based advertising only works if the account list is tight. Pull your best 20 to 50 fit accounts from closed-won patterns or your ICP criteria before evaluating any ABM ad product, Multiply included.
2. Separate ABM ad spend from your general brand awareness budget.Treat account-based ads as a pipeline tool tied to specific named accounts your sales team is actively working, not a brand-awareness line item. Track it against meetings booked with those exact accounts, not impressions.
3. Ask any ABM vendor how campaigns improve over multiple waves.The core claim behind tools like 10 Minute ABM is that each campaign generates insight that improves the next one. Push any vendor demo to show real before-and-after performance across at least two campaign waves, not just the first launch.

"We built 10 Minute ABM because marketers shouldn't spend weeks building campaigns. They should spend time understanding customers and refining strategy—while AI handles execution, learns what works, and continuously improves for each account."
— Matt Jason, CEO, Multiply

What to do this week

Before evaluating any account-based ad tool, spend 90 minutes building or refreshing your named target account list of 20 to 50 companies pulled from closed-won patterns. Then bring that list, not a vague ICP description, to a Multiply demo or any competing ABM platform, and ask specifically how the tool would sequence ads against those named accounts alongside your existing outbound in tools like Apollo or Instantly.