Our Marketing Stack — Every Tool We Use

Signal & Outreach

Smartlead.ai

Cold email infrastructure with unlimited inboxes and warm-up. We use it to run multi-mailbox sender rotations at scale without landing in spam.

Visit site ↗

Instantly

Outbound sequencing plus a lead database. Our backup deliverability stack when a campaign needs a second sender pool.

Visit site ↗

Taplio

LinkedIn growth OS — scheduling, analytics, and inspiration. Powers the founder-brand publishing cadence.

Visit site ↗

Kleo

Chrome extension that surfaces top-performing LinkedIn posts by creator. We use it for competitive teardown and swipe files.

Visit site ↗

heyreach

LinkedIn outreach at agency scale with account rotation. Our primary tool for founder-led inbound-adjacent campaigns.

Visit site ↗

Apollo

B2B contact database and sequencing in one. Fast list-build for niche ICPs before enrichment.

Visit site ↗

Clay

GTM data workflows with 100+ enrichment providers and AI. The nerve center of our signal-based outbound.

Visit site ↗

GoHighLevel

White-label CRM plus pipelines and nurture. Where inbound leads land and get routed to a call.

Visit site ↗

Data & Enrichment

Perplexity

Cited, real-time research. We use it inside Clay tables to enrich accounts with fresh, sourced context.

Visit site ↗

HubSpot

CRM of record for pipeline reporting and attribution. Where inbound gets tracked from first touch to closed-won.

Visit site ↗

Snov.io

Email finder and verifier. Our budget-friendly waterfall step for verifying deliverable addresses before send.

Visit site ↗

Clearbit

Firmographic and technographic enrichment. Used for ICP scoring and reveal on inbound traffic.

Visit site ↗

Cognism

GDPR-compliant mobile and email data for EU/US. Our go-to when a campaign needs verified mobile numbers.

Visit site ↗

Adapt

Prospecting database with strong APAC coverage. We layer it into waterfalls when Apollo and Clearbit miss.

Visit site ↗

Automation

n8n

Self-hosted workflow automation with code nodes. Runs our production pipelines that Zapier can't handle.

Visit site ↗

Zapier

The glue for one-off integrations across 6,000+ apps. Fast to ship internal ops zaps in minutes.

Visit site ↗

Make

Visual scenario builder for complex branching automations. Cheaper than Zapier at high operation volume.

Visit site ↗

Gumloop

AI-first workflow builder with LLM nodes as first-class citizens. We run content research and repurposing flows here.

Visit site ↗

Pipedream

Serverless workflows with real code steps. Where we ship webhook receivers and quick API adapters.

Visit site ↗

Lindy

AI agents that handle inbox triage, meeting prep, and follow-ups. Frees founders from admin drag.

Visit site ↗

AI-SEO & Visibility

Semrush

The reference stack for keyword, backlink, and competitor research. Baseline for every SEO audit we ship.

Visit site ↗

Profound

Answer-engine analytics — measures how ChatGPT, Perplexity, and Gemini cite you. Our source of truth for AI visibility.

Visit site ↗

AIclicks

Tracks brand mentions across generative search surfaces. Complements Profound for cross-model coverage.

Visit site ↗

GetCito

Citation and quotability optimization for LLMs. We use it to structure pages so answer engines will lift and attribute them.

Visit site ↗

Respona

Digital PR and link-building outreach at scale. Powers backlink campaigns that feed E-E-A-T signals.

Visit site ↗

Gauge

AI-search rank tracking and share-of-voice. Used weekly to prove authority gains across LLMs.

Visit site ↗

SE Ranking

Cost-effective SEO platform for daily rank tracking and audits. Backup to Semrush for client-facing dashboards.

Visit site ↗

Ship & Deploy

Claude Code

Anthropic's terminal-native coding agent. How we ship internal tools and client automations 10x faster.

Visit site ↗

Claude

Our primary LLM for long-form writing, editing, and reasoning. The voice engine behind ghostwritten drafts.

Visit site ↗

Lovable

AI-native full-stack app builder. We prototype client microsites and lead magnets here in hours, not weeks.

Visit site ↗

Vercel

Zero-config edge hosting for Next.js and modern frameworks. Default host for client marketing sites.

Visit site ↗

Netlify

Static hosting and edge functions with strong form handling. Used when a project needs simple, boring reliability.

Visit site ↗

Railway

Managed infra for backend services, databases, and cron jobs. Where our internal n8n and workers live.

Visit site ↗

AWS CodeDeploy

Automated deployments across EC2, Lambda, and on-prem. Used for enterprise clients that require AWS-native pipelines.

Visit site ↗