The Pull is a business-intelligence briefing published by MagnetizeX, a founder-branding and B2B growth firm founded by Anamika Nayak. It exists to track how founders, executives, and B2B firms actually get chosen in 2026 — across ten beats: Founder Visibility, AI Search, Buyer Behavior, Client Acquisition, Authority & Trust, Demand Shifts, Media & PR, Positioning, Platform Watch, and Market Intelligence.
We publish this briefing because the research makes us better at our work, and because some readers will eventually hire us. The analysis stands either way.
Founders, revenue leaders, marketers, and operators inside B2B firms across the US, Australia, the UAE, and India. If you build the pipeline your company runs on, this desk is aimed at you.
The desk is edited by MagnetizeX. Analyst pieces are attributed by name. Everything else is published under the byline "The Pull Desk", which is the editorial voice — not an AI persona pretending to be a person. When something is written or synthesized with the assistance of AI tools, it is fact-checked and edited by a human before it ships.