// The Pull · Authority & Trust

Authority & Trust

What makes a person or firm credible in a category — proof stacks, third-party validation, and the physics of trust.

G2's Review Data Now Feeds Directly Into ChatGPT and CRMs

G2 opened its verified review and buyer-intent data to AI agents through HubSpot, Gong, and ChatGPT, making review data a machine-readable trust signal.

Jul 21, 2026 · 5 min read

Authority & Trust

G2's Review Data Now Feeds Directly Into ChatGPT and CRMs

Authority & Trust

70% of executives reconsidered a vendor after reading a rival's content. Silence is churn risk

Authority & Trust

70% of executives reconsidered a vendor after reading a rival's content. Silence is churn risk

Edelman-LinkedIn data reframes thought leadership as a defensive asset: your clients are reading your competitors, and expertise now outranks price in vendor selection.

Jul 15, 2026

G2's Review Data Now Feeds Directly Into ChatGPT and CRMs

G2's Review Data Now Feeds Directly Into ChatGPT and CRMs

70% of executives reconsidered a vendor after reading a rival's content. Silence is churn risk

70% of executives reconsidered a vendor after reading a rival's content. Silence is churn risk

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