Founder Visibility
Roughly nine in ten B2B buyers now run vendor research through AI assistants, and those assistants name only a handful of firms per answer. Shortlist formation has moved inside the model.
Forrester finds B2B purchases now involve 13 internal and 9 external stakeholders, and most deals stall from unresolved conflict, not price.
6sense and Gartner data converge on the same picture: buyers research anonymously, define requirements alone, and arrive with the decision mostly made. Here is where that invisible work happens.
G2 opened its verified review and buyer-intent data to AI agents through HubSpot, Gong, and ChatGPT, making review data a machine-readable trust signal.
Edelman-LinkedIn data reframes thought leadership as a defensive asset: your clients are reading your competitors, and expertise now outranks price in vendor selection.
Beehiiv added community, AI, and self-matching ads in one release, turning the newsletter platform into a full owned-media stack for operators.
Four in five LinkedIn members drive business decisions, the platform generates 80% of B2B social leads, and its content is being cited inside AI answers at a growing rate. The platform quietly became infrastructure.
6sense launched an MCP server that lets AI agents query account intelligence directly, a signal that GTM tools are becoming agent infrastructure.
Read the findings →A working method for auditing your firm's presence across the channels where 2026 buyers actually research: AI assistants, peer networks, review layers, and founder profiles.
Read the findings →Score yourself on the 7 signals buyers and investors check before a first call.
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