LinkedIn Connected Apps has crossed one million members with Beehiiv, Buffer, Fiverr, Gamma and HeyGen integrating, opening a new native surface for B2B.
Forrester's State of Business Buying shows 81% of B2B buyers are dissatisfied with their chosen vendor and 86% of B2B purchases stall before close.
Forrester's B2B Summit 2026 finds 68% of B2B buyers already have a front-runner vendor chosen before the formal purchase process even begins.
G2's 2026 Evaluation Maze report finds 51% of B2B buyers now start research in an AI chatbot, not a search engine, compressing the discovery phase.
Edelman hidden buyers thought leadership data shows 71% rate it more effective than marketing materials and 79% will advocate for publishers in RFPs.
TrustRadius Top Rated and Buyer's Choice badges close September 26. Meanwhile 81% of B2B buyers now require brand trust before any sales contact.
60% of B2B earned media now requires executive commentary, per 2026 media data, making founder quotes the price of entry for tier-one placements.
LinkedIn Connected Apps has crossed one million members with Beehiiv, Buffer, Fiverr, Gamma and HeyGen integrating, opening a new native surface for B2B.
LinkedIn's algorithm now boosts LinkedIn vertical video distribution for 1080x1920 native clips and demotes recycled horizontal video from TikTok or Reels.
LinkedIn restricted roughly 40% of accounts running browser-based automation tools this quarter, per Northlight, and permanently banned HeyReach.
Beehiiv's $50M revenue target for the year, nearly double last year, signals the newsletter platform market is repricing toward ad monetization.
Read the findings →Relay.app shuts down September 14 as founder Jacob Bank joins Google Chrome, marking the first genuine casualty of the agentic browser consolidation.
Read the findings →AI-native martech M&A multiples hit 7.8x revenue vs 3.8x for traditional martech in 2025 to 2026 deals. Positioning as AI-native now has an exit price tag.
Read the findings →Score yourself on the 7 signals buyers and investors check before a first call.
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