// The Pull

Editorial Standards

Sourcing

Every claim links to a primary source: a study, filing, dataset, interview, or first-hand observation, dated at the time of publication. When we cite research, we link the underlying methodology, not just the press release. When we cite a specific number, we link the source that produced it.

Original research

Reports published under the "Market Intelligence" beat are original research produced by the desk: surveys, benchmarks, interviews, and synthesis of primary data. Methodology and sample sizes are disclosed inside each report.

Corrections

If we get something wrong, we fix it in place, log the change, and add a dated correction note at the bottom of the article. Materially wrong pieces are re-published to the top of the feed with the correction called out.

Disclosure of ownership

The Pull is owned and operated by MagnetizeX. Our commercial services (founder branding, positioning, and B2B pipeline work) are the reason this desk exists financially. We disclose this on every page.

Client stories

Any piece that features a MagnetizeX client, a MagnetizeX employee, or work we were paid to produce is labeled as a client story at the top of the article. We do not run undisclosed promotional pieces.

AI use

Some briefings are drafted with AI assistance. Every published piece is fact-checked and edited by a human. AI-generated imagery, when used, is labeled as such in the caption. We do not fabricate quotes, sources, or statistics.