Category tremors — where budgets are moving, which motions are dying, and which are being born.
Gartner's B2B marketing budget data shows AI tooling grew 5.4 points year-over-year, now claiming 9% of budget as events fell 3.7 points to a new low.
Forrester's B2B Summit 2026 finds 75% of enterprise B2B companies plan to raise B2B influencer relations budgets as buying groups lean on outside voices.
Sep 7, 2026HubSpot Q2 deals over $120K grew 64% year-over-year as SMB demand flatlines, marking the clearest upmarket shift the MRR economy has seen since 2020.
Sep 6, 2026Gartner's 2026 CMO Spend Survey shows the martech budget share has hit a five-year low of 19.4%, as CMOs redirect the cut into AI and paid media.
Aug 31, 2026B2B marketing budget share of revenue climbed to 9.4 percent this year, with AEO tooling now a permanent budget line, not a discretionary experiment.
Aug 30, 2026B2B agency budget growth expectations dropped 13 points year over year in Forrester's 2026 data, even as overall marketing spend keeps climbing again.
Aug 29, 2026Salesforce's Anthropic bet, unveiled alongside a strong Q2 earnings beat, shows investors now reward proven AI execution over roadmap talk alone.
Aug 28, 2026AI made booking sales meetings cheap, and a new framework argues first-meeting conversion, not volume, is the real driver of pipeline cost now.
Aug 26, 2026Grant Thornton's Q2 2026 survey finds CFO tech spending climbing even as economic optimism hits a 20-quarter low, a signal sellers can't ignore.
Jul 31, 2026KPMG finds AI spend holding steady but only 7% of firms have proven AI ROI, shifting hard budget scrutiny onto every GTM tool founders sell.
Jul 30, 2026Gartner's 2026 forecast shows IT spending growing 10.8% to $6.15 trillion, proof the software spending slowdown founders planned around never arrived.
Jul 27, 2026New 2026 sales organization data shows SDR headcount contracting broadly as companies merge outbound and inbound roles into one hybrid job title.
Jul 25, 2026