ZoomInfo's Guidance Cut Is Proof of AI Repricing GTM Data
ZoomInfo cut its 2026 revenue guidance and roughly 600 jobs, citing AI repricing of sales-intelligence data buyers once paid for by the seat.
Jul 22, 2026Category tremors — where budgets are moving, which motions are dying, and which are being born.
ZoomInfo cut its 2026 revenue guidance and roughly 600 jobs, citing AI repricing of sales-intelligence data buyers once paid for by the seat.
Jul 22, 2026Gartner says agentic AI puts $234 billion of enterprise software spend at risk by 2030, a repricing that hits per-seat pricing models hardest.
Jul 21, 2026Every rented channel is getting more expensive while delivering less. The budget migration toward owned media is a rational response to arithmetic, and it is accelerating.
Jul 7, 2026