Earned media, journalist relationships, and how founders end up in the outlets their buyers already read.
Edelman Trust Barometer 2026 finds unpaid voices are 5x more powerful than paid for B2B brand trust as 83% of senior execs listen to a podcast weekly.
Featured HARO now bans AI-written pitches on first detection, ending years of ChatGPT-drafted spray-and-pray outreach to journalists on the platform.
Sep 6, 2026Muck Rack's 2026 report finds 82 percent of journalists now use AI in their work, and 62% still want a 1:1 pitch under 200 words before noon.
Aug 31, 2026Continuing newsroom layoffs at CBS News, Chattanooga Times Free Press, and GB News keep narrowing the target list for realistic B2B PR pitches now.
Aug 29, 2026BuzzFeed's 35% layoffs gutted HuffPost's national desk down to just three reporters, narrowing where B2B founders can realistically land press.
Aug 28, 202679% of podcast ad campaigns now run simulcast video, so a guest slot or a sponsorship buy is increasingly a video decision, not audio alone anymore.
Jul 30, 2026Featured's new always-on PR automation monitors journalist requests, podcasts, and AI visibility around the clock and delivers matches directly.
Jul 28, 2026Newsroom job cuts topped 2,300 in the first half of 2026, and journalism job cuts at this pace are quietly rewriting how B2B founders should pitch press.
Jul 27, 2026New booking data from Podseeker shows podcast pitch targeting quality, not outreach volume, is what gets a B2B founder booked as a guest speaker.
Jul 25, 2026Cision's 2026 State of the Media report finds that 53% of journalists now reject AI-generated pitches outright, as newsrooms keep shrinking.
Jul 24, 2026Muck Rack's State of Journalism report finds that 88% of journalists instantly disregard any PR pitch that misses their exact coverage beat.
Jul 22, 2026New research analyzing 4 million AI citations found original journalism dominates AI answers while syndicated press releases barely register.
Jul 21, 2026