Media & PR
AI Answers Cite Original Journalism 81% of the Time, Not PR
New research analyzing 4 million AI citations found original journalism dominates AI answers while syndicated press releases barely register.
Jul 21, 2026 · 5 min read
Media & PR
Earned media, journalist relationships, and how founders end up in the outlets their buyers already read.
New research analyzing 4 million AI citations found original journalism dominates AI answers while syndicated press releases barely register.
Trade media is consolidating and shutting down while AI systems become the new gatekeepers of citation. The PR playbook is being rebuilt around owned newsrooms and machine-readable authority.
Jul 9, 2026