What happened
Featured announced Workflows on July 14, 2026, a library of nine ready-made automations covering journalist requests across HARO, Connectively, Substack, and X, plus podcast discovery pulled from a database of 814,000 active shows, bylined-article opportunities, speaking slots, awards and recognition lists, and a workflow that tracks how a brand appears in AI-generated answers across Perplexity, Claude, ChatGPT, and Gemini. Each workflow runs on a schedule the user sets, hourly, daily, weekly, or monthly, and delivers results to email or Slack rather than requiring someone to log in and scan a feed. Featured owns HARO, whose community includes more than 75,000 journalists, and says it supports over 100,000 users and 2,500 publishers. Custom workflows built from user-chosen triggers and actions are on the roadmap.
Why always-on PR automation matters now
MagnetizeX builds founder visibility systems for B2B firms.
PR sourcing has run on a manual habit for two decades: open the HARO digest, scan it, decide what's worth a pitch, repeat three times a day. That habit doesn't scale for a solo founder or a two-person comms team competing with agencies that have someone doing this full time. Moving that scanning into a background process that only surfaces genuine matches changes the math, a founder can compete for the same journalist requests and podcast slots without dedicating hours a day to monitoring for them.
- Set up one narrow workflow before you try to cover everythingPick the single opportunity type most relevant to your goal right now, journalist requests if you want press mentions, podcast discovery if you want speaking reps, and configure one tight workflow around it rather than turning on all nine at once.
- Route matches to Slack, not email, if response speed mattersJournalist requests get dozens of pitches within hours. A workflow that pings a Slack channel gets seen and acted on faster than one buried in an inbox, and speed is one of the clearest predictors of which pitch gets used.
- Add the AI-visibility workflow even if PR isn't your main focusThe GEO workflow tracks how your brand shows up across ChatGPT, Claude, Gemini, and Perplexity automatically. That's a free ongoing audit of your AI search presence that most founders are currently doing manually, if at all.
By the numbers: Featured's podcast discovery workflow draws on a database of 814,000 active shows, and the company's HARO product alone connects a subject-matter expert with a publisher roughly once every six seconds across its 100,000-plus user base.
"A PR professional's scarcest resource is time, and a lot of it goes to being a human filter, opening digests, scanning platforms, deciding what's worth acting on. Workflows hands the monitoring and filtering to Featured, and gives those hours back to the work only a person can do: strategy, relationships, and judgment."
— Brett Farmiloe, founder and CEO, Featured
What to do this week
Sign up for Featured or a similar workflow tool and configure a single journalist-request workflow scoped to your two or three core topics, delivered to Slack or email daily. Measure how many usable opportunities it surfaces in a week before deciding whether to expand into podcasts or bylines.