CEO Visibility Is Now a Business Imperative, Comms Leaders Say
New research from V2 Communications finds 64% of comms leaders say CEO visibility directly strengthens customer and market trust ahead of other benefits.
Jul 27, 2026What makes a person or firm credible in a category — proof stacks, third-party validation, and the physics of trust.
New research from V2 Communications finds 64% of comms leaders say CEO visibility directly strengthens customer and market trust ahead of other benefits.
Jul 27, 2026TopRank and Ascend2's new 2026 report finds original research content is the trust signal B2B buyers reward as AI-written posts blur together.
Jul 25, 2026G2's Capterra acquisition folds Capterra, Software Advice, and GetApp into one company, concentrating where B2B buyers go to verify vendors.
Jul 24, 2026TrustRadius named its 2026 Trusted Seller cohort this year, verifying 115 products out of just 279 that have ever met the program's strict bar.
Jul 22, 2026G2 opened its verified review and buyer-intent data to AI agents through HubSpot, Gong, and ChatGPT, making review data a machine-readable trust signal.
Jul 21, 2026Edelman-LinkedIn data reframes thought leadership as a defensive asset: your clients are reading your competitors, and expertise now outranks price in vendor selection.
Jul 15, 2026