Buying Group Engagement Predicts Deals Better Than a Champion
A new 2026 buyer behavior report finds buying group engagement across the entire committee predicts close rates better than tracking one champion.
Jul 25, 2026How B2B buyers actually decide in 2026 — where they research, who they trust, and what they read before a first call.
A new 2026 buyer behavior report finds buying group engagement across the entire committee predicts close rates better than tracking one champion.
Jul 25, 2026Forrester finds B2B purchases now involve 13 internal and 9 external stakeholders, and most deals stall from unresolved conflict, not price.
Jul 21, 20266sense and Gartner data converge on the same picture: buyers research anonymously, define requirements alone, and arrive with the decision mostly made. Here is where that invisible work happens.
Jul 17, 2026