G2's New Categories Turn Category Creation Into a Buyer Filter
G2's July 2026 update shows category creation is now a hard buyer filter: no category means buyers and AI shopping tools can't find you at all.
Jul 25, 2026The one-sentence problem you solve, the customer you refuse, and the enemy that defines you.
G2's July 2026 update shows category creation is now a hard buyer filter: no category means buyers and AI shopping tools can't find you at all.
Jul 25, 2026Optimizely's rebrand drops its experimentation-tool branding for a new pitch: marketers should stay free to do only what humans can do best.
Jul 24, 2026GetWhys launched a new platform that checks GTM messaging against real buyer intelligence before it ships, rather than after a campaign flops.
Jul 22, 2026WTWH Media rebranded as Arrowfly, dropping the trade-publisher label for omnichannel media company, a repositioning move worth studying line by line.
Jul 21, 2026When buyers research through AI assistants, your positioning is whatever the model can compress from your public footprint. Fuzzy firms compress into generic ones.
Jul 10, 2026