Client Acquisition

Clay Retires Public Recipes, Launches Clay Functions Instead

Clay replaced its community Recipe-sharing library with Clay Functions, forcing outbound teams to rebuild copied enrichment workflows this month.

By The Pull Desk·Today·5 min read
Client Acquisition

Clay Retires Public Recipes, Launches Clay Functions Instead

The short version

THE SHORT VERSION: Clay shipped Clay Functions, a generally-available system for saving reusable enrichment logic, and simultaneously retired its Public Recipes, column templates, and Table Template Library — the community layer outbound teams relied on to copy proven prospecting workflows. If your team built its enrichment stack on a copied Recipe, it's time to rebuild it as a Function.

What happened

Clay detailed the change in its own product changelog, the Product Roundup for the week of September 14, published September 21. Functions let a team turn any enrichment setup into a reusable, savable step — Clay's changelog specifically flags a one-click path to migrate private Recipes to user-managed Functions. The same release shipped self-serve sign-in and Auto Top-Ups, which auto-refill credit balances once they drop below a 250-credit minimum. The retirement of Public Recipes matters more than the addition: that library was where outbound and RevOps teams browsed to copy a working waterfall-enrichment setup or a specific data-provider chain instead of building one from scratch. Functions are workspace-wide and auto-installed, signaling Clay wants standardized, governed enrichment logic inside a company rather than ad-hoc templates copied from the public community.

Why Clay Functions is a workflow-governance move

From the publisher

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Clay crossed $150 million in ARR in May 2026, up from roughly $30 million in 2024, largely by becoming the default enrichment layer for outbound teams stitching together dozens of data providers per lead. That growth created a real support problem: thousands of workspaces running copied Public Recipes that broke silently when a source provider changed its API, with no owner responsible for fixing them. Functions push enrichment logic into something a RevOps lead can version, name, and maintain like code, rather than something an SDR copy-pasted once and never touched again. For a growing outbound team, that's the difference between a prospecting stack that degrades quietly and one someone is actually accountable for.

  1. Audit any workflow built from a copied Public Recipe
    Check your Clay tables this week for enrichment steps sourced from the old Public Recipes library; those Recipes are being retired, and a silently broken enrichment step will quietly degrade lead quality without triggering an obvious error.
  2. Convert your best working logic into a Function now
    Use Clay's one-click migration to turn any private Recipe your team relies on into a Function before the old system is fully deprecated, so the logic survives the transition and stays editable by whoever owns your outbound stack.
  3. Assign an owner to your enrichment logic
    Treat Functions as shared infrastructure with a named owner in RevOps or growth, the same way you'd assign ownership to a CRM field mapping, since Clay is now making workspace-wide reuse the default rather than a one-off table trick.

By the numbers: Clay reported $150 million in ARR as of May 2026, up from roughly $100 million in November 2025 and about $30 million in 2024, a more than 260% year-over-year increase, per Sacra research.

What to do this week

Open your Clay workspace this week, filter your tables for any enrichment step built from a Public Recipe or column template, and migrate the ones you actually rely on into Functions using Clay's one-click tool before the old library disappears entirely. If you've never used Clay's enrichment layer for outbound, this is a reasonable week to trial it, since Functions make it easier to copy a working setup from a teammate without inheriting an unowned mess.

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