What happened
Perplexity announced Comet Enterprise on August 27, 2026, per the Comet for Enterprise help center article, with CrowdStrike-powered endpoint controls, admin provisioning, SSO, and per-seat billing at 40 dollars for Pro and 325 for Max. Dawn Liphardt and CIO Dive both covered the rollout on the day. The distinction from consumer Comet is IT sign-off: managed provisioning, audit logs, and the CrowdStrike layer are the specific pieces IT wanted before the browser could sit on any managed laptop. Comet was already the fastest-growing AI browser after CNBC covered its free consumer rollout in October 2025. Enterprise puts it in front of the buyer at work, not just at home.
Why Perplexity Comet Enterprise reshapes vendor research
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Once Comet ships inside a managed laptop image, every vendor evaluation the buyer runs from that laptop happens through Perplexity's answer surface, not through a Google tab. The citation list becomes the shortlist. Comet's agent also opens tabs and reads pages on the buyer's behalf, which means your comparison page, your G2 profile, and your LinkedIn posts get parsed as source material rather than visited as clicks. If your brand is thin in Perplexity today, an IT rollout of Comet Enterprise at a target account is the moment your inbound goes silent for that buyer.
- Run your top ten target accounts through Comet this FridayInstall Comet, spend an hour running the exact vendor-comparison queries a buyer at each account would run, and screenshot the citation list. Any query where a competitor is cited and you are not is a specific gap in your Perplexity coverage. That gives your team the ten pages and ten posts to publish this month.
- Rewrite your top three comparison pages for agent parsingComet's agent reads structured comparison pages faster than long-form marketing prose. Rewrite your top three you-vs-competitor pages with clean H2s per feature, bulleted pros and cons, and a one-sentence summary at the top. Agents skim to the summary first, then quote it verbatim in the answer.
- Track Comet citation share separately from Google and ChatGPTProfound, Peec, and Otterly now track Comet as a distinct engine on higher tiers. Add it to your monthly citation report so you see when a Comet Enterprise rollout at a target account changes your citation share overnight. Do not wait for the pipeline drop to notice.
By the numbers: Perplexity Comet Enterprise is priced at 40 dollars per seat for Pro and 325 for Max, per the Perplexity Help Center's August 27 pricing page. CrowdStrike endpoint controls are included in both tiers, alongside SSO, admin provisioning, and audit logs.
What to do this week
Install Comet on a spare machine on Monday and give it one hour with your top ten target accounts' vendor-evaluation queries. Log every query where the citation list names a competitor and not you. By Wednesday you have a specific list of pages to update and LinkedIn posts to publish. Then add Comet as a tracked engine inside Peec or Profound so you can watch citation share weekly rather than reacting after a quarter of silent losses.