What happened
G2 announced on September 10 that its verified software reviews and buyer intent data are now accessible through the Data agent inside ChatGPT Work, OpenAI's enterprise workspace product (G2, Sept. 10, 2026). The integration lets teams turn plain-language business questions into market analysis and dashboards built on G2's marketplace data, which spans G2 itself plus Capterra, Software Advice, and GetApp: more than 200 million buyers a year, 6 million verified reviews, and 200,000-plus software products. Arpan Shah, OpenAI's General Manager of Technology, said the partnership "lets people explore those signals and build their own dashboards using natural language." G2 says more than 1,200 users across 550-plus organizations were already querying its data this way during the rollout, positioning G2 as what it calls the "trust layer" underneath AI-driven software research. The move follows G2's broader push this year to establish itself as an infrastructure partner for AI platforms rather than just a destination site, after earlier initiatives around AI answer-economy trust badges for vendors.
Why ChatGPT Work changes vendor discovery
MagnetizeX builds founder visibility systems for B2B firms.
Every prior wave of AI search coverage on this beat has been about whether a brand gets cited inside a chat answer. This is different: it is a review platform handing its structured, verified data straight to an AI agent as a queryable data source, not hoping to get scraped and summarized correctly. For a founder selling software, a thin or unclaimed G2 profile no longer just costs a few referral leads from G2.com traffic. It now risks being invisible, or misrepresented, inside the exact tool a buyer's ops team is using to build a vendor shortlist, and that shortlist is increasingly assembled before a rep ever gets a call.
- Claim and complete your G2 profile this week if you sell software.Verify company details, categories, and pricing information on G2 now. Data agents pull from what's structured and verified, and an incomplete profile is functionally invisible to a system built to answer specific business questions.
- Push for more verified reviews on a fixed cadence.Since G2's own volume (6 million reviews across 200,000+ products) is now a feed into ChatGPT Work, a handful of stale reviews puts a vendor at a real disadvantage against competitors actively collecting new ones every quarter.
- Test how your own product surfaces inside ChatGPT Work today.If your team has access, run the exact buyer questions a prospect would ask about your category and check what G2-sourced data comes back. Treat any gaps or outdated figures as a review-profile fix, not a marketing copy problem.
By the numbers: 200 million+ annual buyers across G2's marketplace, 6 million verified reviews, 200,000+ software products indexed, and 1,200+ users across 550+ organizations already querying G2 data through ChatGPT Work.
"Bringing G2's verified reviews and buyer intent data to the Data agent in ChatGPT Work lets people explore those signals and build their own dashboards using natural language." — Arpan Shah, General Manager of Technology, OpenAI
What to do this week
Log into your G2 vendor dashboard and check your last review date, category placement, and profile completeness score. If any of it is stale, request reviews from three recent customers via G2's own request tool before the end of the week, since that data is no longer just for G2's own site traffic.